How to succeed in increasing traffic and increasing sales? Several effective tools will help attract a potential audience to your resource, goods, and services.

The main ways to promote a site in Google:

Search engine marketing (SEO)

This is a multi-stage process, which includes correcting technical errors, filling pages with content, external optimization.

Promotion in social networks (SMM, SMO)

A large number of users are concentrated on these sites. By posting useful content, using advertising tools and keeping in touch with customers, you increase the credibility of your site and attract new customers.

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Direct marketing (sending SMS or Email)
This marketing technique allows you to keep in touch with customers, inform them about discounts and unique offers, as well as new arrivals of goods.Video marketingThis method increases the reach of the target audience. It consists of initial optimization and subsequent promotion of videos. The service includes work with both technical parameters and the visual part.Contextual advertisingAlmost every user’s request to the search engine is accompanied by the issuance of advertisements with the answer to the question asked. This marketing tool begins to work at the time of launch and allows you to hit exactly the target of the audience.

With the development of technology, new trends in the field of SEO. The main rule is the use of “white” promotion methods to exclude the possibility of falling under the filters. Google website promotion is based on search engine ranking factors, which are regularly updated and updated with new requirements. And to bring a web resource to the TOP, you need to consider all of them.

Website optimization for mobile devices

According to statistics, about 50% of users visit web resources via smartphones or tablets. Most potential customers will be lost if the site is not adapted for mobile devices, that is, its design does not change depending on the screen size. It will also not allow you to become a leader in search results. One of Google’s MobileGeddon algorithms will not allow you to advance to the top web resources that do not have a mobile version. Website optimization for smartphones and tablets has become an important factor in ranking. This not only improves user convenience, but also adaptation to mobile devices gives the following results:

  • Search engine approval

  • Increase in the ranking of issuance;

  • Conversion improvement.

The quality of the mobile version is determined by several criteria. One of the main ones is the convenience of using a web resource. It is also worth working out key queries that differ for the mobile and desktop versions.

Users using PCs and devices have different goals and behavioral features. The former are focused on a detailed study of goods, comparison of products, offers from companies, analysis of the conditions of cooperation. Mobile visitors are predominantly time-limited. They carry out a quick search and make a purchasing decision spontaneously. The main task of optimizing the site for mobile devices is to simplify the process of placing an order and paying for a product or service.

The site should look attractive and be user-friendly. Such characteristics as conversion, attractiveness, usability are important. To win the attention of a potential client and “delay” it on the site, you need to pay attention to its correct operation, the absence of broken links, duplicate pages, speed of data loading. Mobile optimization simplifies the promotion of sites on Google, increases traffic, and makes the business more profitable.

Site loading speed: the fastest survives

53% of users leave the site because of the download speed takes longer than 3 seconds. This is evidenced by Google research. Besides, a second delay in displaying a web-property reduces conversion by 20%.

The speed norm is measured not only on the main page. Average showing a good, fast download is 1 second. The search engine by download speed divides resources into three categories. For mobile and desktop versions, the parameters are different.

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