Customer retention strategies

Today we are going to explain to you how to turn your new visitors into loyal customers and receive additional orders.

The marketing funnel has three stages:

  • acquisition – SEO, contextual advertising, banners, and other ways to attract a client.

  • activation is registration for the first purchase or another action that is determined by your product.

  • retention.

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1. Use the right images and graphicsWhen you use images on your site, you cannot take any images. Graphics and images must match the content and support, complement it. Your images must match the text on the site. This is the only way your visitors will enjoy viewing the content.

2. Don’t forget about additional elements

What are these additional elements? Wait a minute! Do not rush to add everything to the site. Additional elements in question should add believability, expression to your resource. If they help you impress your visitors, then you did it right. If the user doesn’t find anything trustworthy on your site, you won’t be able to convert them into a customer. Therefore, be unique and convincing.

3. More graphics, less text

If your site is only text and text, do not count on high ratings. Yes! If you don’t have enough images on your site to grab the attention of your visitors and make them stay, it’s entirely your fault because you’ve created a boring web page. Write interesting and on the topic, and illustrate content to be more interesting.

4. Design simple and straightforward navigation

You need to provide your visitors with simple and straightforward navigation. The main navigation element should contain all the important links your users might need: home page, contacts, etc.

5. Promote What You Offer

Your work will not be effective if you just add something to the site without making news out of it. Promote it! If you offer something, advertise and share it. Make sure users hear about what you provide. Write catchy headlines and attract visitors.

6. Optimize your website loading time

If your site takes more than five seconds to load, don’t even expect visitors to wait until it opens. The red button with a cross in the upper right corner works faster in such cases. Then the visitor is sent to another site.

7. The first impression can be the last

Make sure the first impression of your website is always the best. Don’t expect a user to explore your site further if they don’t like it at first glance. If the first impression was bad, getting the visitor to trust you again will be nearly impossible. Take your first chance.

Also, it is worth paying maximum attention to the social components of the site, make it possible to easily and quickly receive information about new events or updates via Twitter, Facebook, and other networks. The more options a visitor is offered, the higher the likelihood that he will subscribe to some of them since the vast majority of network users have accounts in any social network today. What is convenient – there is no need to install any additional software or organize connections to post messages on Twitter, you just need to create a corporate account.

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